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Fitness Exploration
The world is your cardio floor. Freemotion and iFIT take members beyond your four walls with real-world destinations, new modalities, and coached sessions worth coming back for.
The Freemotion Way
We Are Believers in What's Next, What's Possible and What's Worth Every Drop of Sweat.
Our story
From a cable to a movement.
In 1999, a small engineering company called Ground Zero Design introduced the world's first full circuit cable-based strength training line. They called it Genesis. It was built on one idea: that free-motion cable training was more natural, more effective, and more human than any fixed-weight machine on the market.
That idea became Freemotion Fitness. And it is still the idea we build everything around.
Logan, Utah — iFIT Inc. Headquarters
Built here. Trusted everywhere.
Keep Members Moving
Our mission is to help fitness businesses grow and keep members moving.
Accessible Fitness
Built for every body, every ability, every hour. Commercial-grade equipment that runs 24/7, self-guided coaching that needs no staff, and a floor that welcomes everyone in.
Performance
Every design decision is justified by what it does for the person using it. From the Reflex Deck to the 24-inch coaching screen, Freemotion is engineered to deliver results for members and returns for operators.
Wellness Ecosystem
More than a floor of machines. As part of the iFIT Inc. ecosystem, Freemotion connects equipment, content, and operator tools into one platform that drives retention, secondary revenue, and long-term member value.
The numbers back it up
100k+
Commercial machines installed worldwide
Equipment trusted by operators running professional fitness spaces at scale.
50+
Countries with active installations
Headquartered in Logan, Utah and installed across commercial facilities globally.
25+
Years of commercial fitness innovation
More than two decades of commercial-first engineering, content, and connected training.
Who we are
Freemotion is the commercial fitness brand that does more.
Freemotion builds commercial fitness equipment for the operators behind the spaces where people choose to move.
For over 25 years, we have pioneered commercial-first ideas: cable strength, integrated screens, Reflex Deck cushioning, Incline Trainers, and the connected 24 Series.
Part of the iFIT Inc. family
One ecosystem. Four brands. One mission.
Freemotion is part of iFIT Inc. alongside NordicTrack, ProForm, and the iFIT content platform. Each brand plays a distinct role across commercial fitness, connected home equipment, and world-class training content.
Together, they turn hardware, coaching, and personalisation into one connected fitness ecosystem.
Partnerships
Trusted by the facilities that set the standard.
Leading health clubs, hotel groups, franchise operators, and independent studios trust Freemotion to equip their floors.
For these operators, cardio quality is a direct signal of brand quality.
Engineering & design
Built for the demands of a commercial floor.
Every component is specified for durability, serviceability, and performance under thousands of commercial-use hours per year.
The person training should feel in control. The operator should not have to think about what is under the hood.
1999
Ground Zero Design established
Founded in Colorado Springs, CO on a single conviction: that fitness equipment should work the way the human body actually moves. Free, natural, cable-driven movement over fixed paths and machine-dictated exercise.
1999
First full circuit cable strength line: Genesis
The world's first full circuit cable-based strength training system. It defined "free movement" as a commercial training category and went on to become one of the most globally adopted cable strength products ever built.
2000
Acquired and renamed Freemotion Fitness
ICON Health & Fitness acquires Ground Zero Design, bringing the Genesis line into one of the world's largest fitness equipment groups. The company is renamed Freemotion Fitness: a name that captures exactly what it has always stood for.
2000
First Incline Trainer with QuickSpeed controls
Freemotion launches the original Incline Trainer, reaching up to 30% incline and burning significantly more calories than a standard treadmill. The addition of Precision QuickSpeed and Quick Incline Controls gave users instant, in-stride adjustment for the first time. A new category, built from scratch.
2009
First integrated technology, powered by iFIT
iFIT appears on a Freemotion console for the first time, marking the beginning of the connected fitness era for commercial equipment. Members could access coach-led workouts directly from the machine without any additional device. Freemotion relocates to iFIT HQ in Logan, Utah.
2010
First REFLEX Treadmill with proprietary cushioning
The REFLEX Treadmill introduced a suspended deck with proprietary cushioning that absorbs impact and reduces stress on joints. For commercial facilities where members train hard and regularly, it was a meaningful step forward in both performance and long-term member wellbeing.
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2013
Genesis DS: dual-station cable training
Genesis DS gave commercial facilities two fully independent weight stacks in a single unit, allowing two members to train simultaneously at one machine. It became one of the most globally adopted cable strength products in the industry.
2013
First road-simulating indoor bike
The Tour de France Bike was the world's first indoor cycle to both incline and decline, physically simulating the terrain of an outdoor ride. Built in partnership with the world's most famous cycling race, it set a new benchmark for what a commercial indoor bike could feel like.
2020+
22 Series: content-driven cardio
The 22 Series was the first commercial cardio lineup built entirely around iFIT content-driven training. On-demand coaching and guided workouts shipped as standard on every machine, marking a fundamental shift in what commercial cardio could deliver for a facility.
2020+
CoachBike
The CoachBike combined iFIT coach-led content with powered incline and decline, bringing the road-simulating category Freemotion created in 2013 fully into the connected era. An immersive cycling experience built for the commercial floor.
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2024+
AI Coach and iFIT 2.0
The most significant evolution of the iFIT platform since its inception. AI Coach builds personalised workout programmes for individual members in real time, adapting to performance data, goals, and training history. Every session is different. Every session is purposeful.
2025
ReformRX: world's first connected Pilates reformer
The ReformRX integrated iFIT-guided Pilates instruction directly into a commercial reformer for the first time. Boutique studios and commercial facilities could now offer on-demand, coach-led Pilates sessions without a dedicated instructor in the room. A new category, created by Freemotion.
2026
24 Series
Six connected commercial cardio machines built around a 24-inch coaching screen and the full iFIT 2.0 platform. Incline Trainer, treadmill, elliptical, upright bike, recumbent bike, and CoachBike. The most complete, most connected commercial cardio lineup Freemotion has ever built.
2026
8 Series
The premium evolution of connected commercial cardio. Elevated hardware, the full iFIT 2.0 platform, and a member experience engineered to drive retention and set a new standard for what a commercial cardio floor can be.
1999 Ground Zero Design established
Science-backed training
Content as the cornerstone.
iFIT 2.0 workouts are built on exercise science, led by world-class trainers, and filmed across real destinations on every continent.
AI-powered programming adapts difficulty, duration, and modality from member performance data.
Talk to a Freemotion specialist
Tell us your vision for transforming your fitness space, and we'll partner with you to design the perfect solution.
Weekdays, 9:00 a.m. – 5:00 p.m.
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No matter how your members choose to train, our integrated equipment platform ensures a connected, inclusive experience across Cardio, Strength, and Pilates.